WP Engine: My Pros and Cons of WP Engine Hosting Web Host Ethiopia
While they have a lot of competition in both the basic hosting and managed WordPress hosting verticals, they are still the market leader in lots of methods -and they have broad name acknowledgment and advanced features.
With the growth of both self-hosted WordPress and website home builders, the hosting industry has ended up being a super-confusing location.
I wrote a whole post about WordPress Hosting vs. Web Hosting. But here’s the short version: They all vary in services provided. Some simply have WordPress-trained tech support. Some deal services such as server-side features and staging for WordPress.
And then there’s a different level of handled WordPress Hosting where you are not actually buying hosting per se, however rather services to keep your WordPress install live. Generally, a Managed WordPress Hosting service uses a menu of services customized to WordPress at a higher price point, so that the website owner can focus less on speed + security and more on the website content + performance.
Every competitor in the Managed WordPress Hosting has a different offering. And there is no standardized “menu” of choices, but as a whole, they all compete with conventional shared Linux hosting offerings and tailored WordPress hosting options.
In any case, that’s the field where WP Engine plays. It’s confusing, yes, however it is very important to comprehend before making apples to oranges contrasts.
There are a great deal of WP Engine reviews online, usually with user-generated evaluations based upon anecdotes and individual experience. That’s fine however I take a different method. This review will look at the pros + cons of WP Engine in the context of all webhosting alternatives to see who it is a “best fit” for. Web Host Ethiopia
I’ve utilized WP Engine for different jobs because 2012. I do not use them for my primary websites right now (see conclusion), but I do have a present customer on WP Engine who definitely likes them. Here’s my WP Engine evaluation structured as benefits and drawbacks.
Disclosure: I receive referral fees from any business mentioned. All data & opinion is based upon my experience as a paying customer or consultant to a paying consumer.
Pros of WP Engine
To begin, WP Engine does basically measure up to its pitch on its homepage where they guarantee “sensational speed, effective security, and best-in-class customer service.” Here is their promotion pitch video:
They primarily target websites that are moving from other hosting companies (ie, customers dissatisfied with current hosting).
Here are some of the big advantages that I’ve seen as a customer & consultant to a customer. Web Host Ethiopia
Speed and Performance
There are a great deal of variables that enter into site speed, but the general rule is that the more complicated your site is, the more complex the services to speed ended up being.
Out of package, WordPress is relatively lean and fast. If you are running a mostly text website with a couple of basic plugins and a couple of little images, you’ll be great with an inexpensive shared hosting plan from somebody like InMotion, HostGator or Bluehost.
However few site owners keep their WordPress install lean. There’s normally extra plugins, custom style files, lots of images, widgets, ads, types and more.
All these features integrated with good levels of traffic can start to slow down your WordPress install.
However a slow website doesn’t suggest that you need a larger, much better server. It does indicate that you have to get smarter about speed. Often it’s as basic as getting a more powerful server, but often it’s more about caching particular resources in a particular order and optimizing your files. To puts it simply, it gets complex.
Picture you are trying to carry a trailer with a pickup truck. Imagine your trailer keeps getting much heavier. It’s meaningless to keep grumbling that your truck is not huge enough when you might just need to eliminate the emergency brake, install a turbocharger, refresh the transmission fluid and consolidate your load.
The point is that WordPress requires assistance to stay quick as you grow. There are lots of services … however either you or a designer should execute them.
That’s where handled WordPress hosting comes in. WP Engine looks after (nearly) all speed concerns. They have personalized servers with very aggressive caching and even more advanced “stack” than a common web host. They likewise have actually trained support who will go into your WordPress install and determine the exact chokepoint to obtain your website moving. Web Host Ethiopia
They don’t even enable caching plugins on their installs since they have actually such a personalized caching setup.
The intriguing thing is that even unoptimized WordPress sets up still succeed on their platform because their platform does the extra work.
Here’s the speed test for among my customers on WP Engine (who has a puffed up theme, additional scripts, too many uncompressed images, among other things):
Keep in mind the Time To First Byte and the Start Render numbers. That measures how rapidly the server returned enough data to begin loading the page.
It’s good to have that sort of speed right out of package, and have it stay that method no matter how big or intricate the site gets.
*Note that the other point here is that if you are consumed about speed, you can get back at better numbers with WP Engine than you might get with other services given that you are free to concentrate on speed factors that you can quickly control like image compression, use of scripts, and so on.
. The last observation on speed, WP Engine not just supplies an incorporated CDN, however they likewise provide global data centers in case your audience is mostly in Asia and/or Europe. Web Host Ethiopia
If you are trying to get top speeds without messing with layered caching plugins ” the WP Engine does exactly that.
Customer Support Web Host Ethiopia
Customer support has been a core part of WP Engine’s pitch considering that they wased established. After all, they are really offering more of a service (ie, handled hosting) than a product (ie, hosting). It makes sense for them to put a huge emphasis on support.
Here’s a screenshot from among my first contacts with support back in 2012:
Look at the response|reaction|action} time, that wasn’t an autoresponder either.
Now, the business has grown & changed a lot ever since. They went through a stretch where they were getting a great deal of criticism about over-promising on support.
That stated, the tough thing about customer support is that so much of the judgment is anecdotal. Everybody has a story, but you never ever understand if the story is because they spoke with the one rockstar-vs-rookie having an awesome-vs-terrible day. Like I mention in every hosting evaluation, the fundamental part is to see if a company treats support as a financial investment or a cost.
I prefer to look for access, systems, and knowledge, all three require a financial investment of cash, time and competence.
Based on my current interactions and research study, they are doing far better striking all 3 boxes. They preserve a variety of support channels (including phone for non-Basic strategies). They have a quickly, trackable ticketing system and are readily available everywhere on the site via chat.
Based on their tutorial videos and comprehensive knowledgebase, they tick the knowledge box. Every support that I or my client has actually interacted with really understood the great functions of WordPress and has actually had the ability to problem-solve on the fly.
The most excellent (yes, this is anecdotal, however still) experience was a three-way call between my client, myself and WP Engine throughout my customer’s shift to HTTPS/ SSL. The rep was not only able to obtain on (and remain on) the phone, but he was able to expertly help us “flip the switch” rapidly in addition to taking care of a number of concerns (ie, uploading a non-HTTP sitemap and repairing insecure image links) within WordPress for us. Web Host Ethiopia
I make certain that WP Engine still has support problems,particularly because their customized platform puts a lot of pressure on quick, accessible support (as I’ll show in the downsides). However they appear to know that support is core to their value and do make the required investment.
WordPress now powers over a quarter of the whole Web. That indicates that it is a prime target for hackers & malware distributors.
However there is absolutely nothing naturally insecure about WordPress that is not a concern with all software. WordPress has the upside of being open-source with a very large community launching updates & testing vulnerabilities.
If you run your own WordPress install, the security essentials are relatively uncomplicated:
- Keep your install & all your plugins updated
- Only install files from reputable creators
- Run a security plugin to lock down the most common brute force attacks
- Keep a backup for when things go wrong
* Aside, I utilize JetPack for the last 2. It’s made by & powered by Automattic, the business arm of WordPress.
You’ll see that despite the fact that security on WordPress is uncomplicated, the obligation is still on you to keep things protect. Much like having a deadbolt not does anything if you don’t lock it, keeping your website secure is still ultimately on you.
And like speed & efficiency, WP Engine essentially takes all those finest practices and does them for you. They run automated backups to keep everything off-site & all set to roll back if something happens. Because you technically have an “set up” on their server (rather than an account), they tackle a lot of security issues globally on the server level.
WP Engine likewise works closely with leading security companies on code evaluations in addition to running their own team. They likewise make the guarantee that if you’re hacked, they look after it for free.
I personally have never ever been hacked on my main/ or secondary sites (knock on wood), however have actually assisted customers who have actually been. It’s aggravating, tiresome & a typically pricey scenario (even if you are utilizing a service like Sucuri). Having a professional security team take care of your WordPress install is a huge pro in my book. Web Host Ethiopia
Pricing on Value
WP Engine is not low-cost. Their Startup strategy is $35/mo and consists of a single install and just approximately 25,000 visits per month.
For benchmarking, you can get a powerful, reputable VPS (ie, your very own not-shared server) for the exact same price from InMotion. And if you are simply starting out with a single domain, you can get a shared hosting plan from Bluehost for simply a couple dollars each month.
Both which allow for more storage & more sees (ie, generally as numerous as you can handle) than WP Engine. I have actually run websites that have actually had 60k gos to each month on a shared server. I’ve also run lots of small WordPress sites off a low cost shared hosting.
However I’ll cover that rates disadvantage in the cons of WP Engine, however here’s the important things.
For some website owners, if you break out WP Engine by total worth & factor in your very own (or your designer’s) time, their rates is fantastic.
Simply running WordPress updates monthly & QA’ing your setup can take around Thirty Minutes on a monthly basis. If your (or your dev’s) services are billed at $50 (or more)/ hour, then that’s WP Engine’s whole regular monthly charge right there.
If you lose any check outs due to downtime from a bad plugin update, then that might be WP Engine’s entire month-to-month cost right there.
If you do a hot-fix (ie, you don’t utilize a staging area) on your PHP code, and knock your site down … then that might be WP Engine’s whole regular monthly charge right there.
Losing visitors due to speed concerns or downtime costs lost earnings.
Furthermore, premium security can cost about $16/month minimum. Not to discuss any personal or designer time fixing problems.
Basically, if your time is much better designated away from technical issues, then WP Engine makes a lot of sense on worth. As a managed WordPress hosting service, that’s truly their thing. Hosting services are a financial investment instead of an expense.
Which sort of value-based pricing segues into another pro for WP Engine, their focus on their core markets. Web Host Ethiopia
Like I stated at the start, WP Engine isn’t really for everybody. There are 3 kinds of clients that WP Engine seems to be a suitable for. For those 3 types of clients, WP Engine has a strong focus with lots of tools & focus for each.
From their backend process, the first customer type seems to be WordPress designers and designers who want to focus on development & design without handling hosting upkeep, and have customers who have some spending plan. The designer/dev builds the website straight in WP Engine’s staging environment, launches the website, then hands the site over to their customer.
The designer can ensure their customer that WP Engine manages the hosting, security & speed. There’s little need for an ongoing standard site maintenance. For this market, WP Engine has intriguing tools consisting of staging, git push, site migration and transferable installs.
The second client type is the growing site owner who is frustrated at needing to handle technical development headaches. They’ve outgrown their shared hosting and need to relocate to a much better host.
They’re likewise developed enough that they have some spending plan for handled services. WP Engine has tools like the automatic migration tool & customer support to make that procedure take place. The phone support is a crucial aspect, particularly having the ability to “just call WP Engine an have them repair it.”
The third client type is a start-up website owner that has the budget plan and desires a long-lasting platform that they can grow with. They are comfy discovering WP Engine’s unique backend and intend on introducing a near-complete website at one time.
They do not have any previous routines or customizeds brought over from previous hosts or websites. Once again, for this market, WP Engine has the scalable functions, consumers, and support that they can make pledges and provide support to win & keep this kind of customer.
With these types of customers, WP Engine understands how & where they are originating from, numerous of the improvements they make are concentrated on these markets (ie, the Git push functionality), rather than mass-market improvements like knowledge-bases, user-friendly backend, and so on.
This benefit resembles WP Engine’s market focus, but it’s really worth calling out in this evaluation modification. Web Host Ethiopia
WP Engine excels not just on present features but likewise on creating new, cutting-edge hosting functions. Every version of WordPress 4 has presented new designer functions that WP Engine has had the ability to incorporate.
Even general web development best practices have changed significantly given that I began observing the industry *. WP Engine has actually developed tools to match.
* I’m an SEO/ marketer by trade. I understand sufficient web development to incorporate finest practices into implementation & jobs with developers.
Here’s a screenshot of WP Engine’s Git Push setup that has actually been around for more than 2 years.
Even for non-developers like me, WP Engine has one-click staging areas to allow even DIY siteowners to get away from “cowboy coding” into proper web development best practices.
There are too many other specifics here to name, but in general, WP Engine has a strength in rolling out new, useful hosting features.
Cons of WP Engine
Much like any service, WP Engine is not the best suitable for everybody. There are lots of WP Engine complaints around the Internet. Some are anecdotal. Some are embellishment (ie, SEOs complaining about dev websites). And lots of stand due to the fact that they merely aren’t a suitable for everybody. For all their awesomeness in some locations, they have some cons which keep them from being an excellent suitable for some clients. I do not use them for this site due to the fact that I do not need a number of their functions and I’m comfy “putting pieces together” w/ my InMotion VPS setup. Web Host Ethiopia
All that said, here are some of the bigger picture drawbacks of using WP Engine.
Initial and Ongoing Complexity
To accomplish the speed, security, and scale they guarantee, WP Engine does things in a different way. Which difference can be rather made complex– particularly if you have simply adequate experience with hosting environments to be harmful.
Their backend setup has gotten better. It’s cleaner, but it’s still custom-made. It’s nothing like a standard cPanel hosting backend. Unlike lots of hosting business, they also do not provide DNS nameservers.
Even if all the features are there, the distinct backend can result in some developers making errors ranging from annoying redirect loops to replicate content problems to leaving the dev site open up to the general public or just not making it possible for the functions you’re buying.
If it weren’t for incredible support, I believe they ‘d lose more newbie consumers than they already do.
Like many customized platforms, it makes good sense once you overcome the knowing curve. However WP Engine’s onboarding is really developer-focused & stays so exception-focused that they never ever discuss finest practice for the basic user. Web Host Ethiopia
Here is their video on pressing your website live –
I have actually established my share of websites from platforms to custom-made hosts to cPanel hosting websites, but I had to see that video several times to make sure I was pointing the right A record/ CNAME to the best IP address.
Once again, if you are in WP Engine’s core markets, the customized backend isn’t really going to be a huge deal (as soon as you get past the learning curve). However for most, you’ll likely get to discover very first hand about WP Engine’s support group.
But here’s the important things.
WP Engine never ever actually stops being eccentric and complex. In their knowledgebase, they have a wide variety of site checklists to assist troubleshoot all sorts of issues.
And ” if you did not setup your DNS exactly how they’ve recommended ” your site could go down at any time.
Once again– they have reasons that they do all this. And for the most parts, support will just take care of all of it.
But, you still don’t get to set & forget your website. Sure, you don’t technically don’t need to enter into the weeds of a server panel. In many hosting cases (ie, a managed VPS), you do not have to do it anyway, and when you do, the knobs and buttons recognize. Web Host Ethiopia
WP Engine’s proprietary setup cuts both ways in terms of decreasing & increasing intricacy.
This con is also connected to WP Engine’s distinct setup. In order to run their architecture in addition to possible, all the installs on their platform need to be rather uniform.
They need to have predictable plugins; predictable visitor patterns; predictable use cases. Every hosting company has guidelines (or extremely real physical limits), but WP Engine goes a bit additional to define what you can and cannot have on your WordPress set up in addition to tiered overage rates to discourage seasonal traffic spikes and local storage usage.
They do ban specific plugins & admin behavior for great reasons, but those bans restrict adaptability and experimentation if your site could handle it.
For instance, Yet Another Associated Post Plugin is a common plugin. It’s resource intensive, however on smaller sites, it does the job well. It’s not allowed on WP Engine. That’s not good or bad necessarily. But it does make WP Engine less versatile and open up to experimentation compared to running a shared or VPS server.
The way their prices is structured permits less adaptability also. It’s a positive that they will deal with all the traffic you can send, however it’s likewise pricey to pay based on a variety of gos to.
If you are running a huge launch; are a seasonal organisation; or just wish to drive a rise of traffic to your website, you’ll need to factor extra hosting expenses into the mix. That puts a cap on how flexible you want to be with your marketing.
If you are running a lean cached site on a VPS server, you can handle a lot more traffic than WP Engine would permit on a Personal or Organisation. And this point goes even more if your site needs many plugins for full functionality.
The very same goes for storage. With WP Engine, you are paying for efficiency, not for storage. So if you are aiming to utilize a server for media storage … that utilize case is out.
Additionally, you can’t truly do automatic e-mail marketing projects from WP Engine. This was something that my customer got required & ended up having to do an agonizing migration to another e-mail provider mid-campaign.
In any case, that point segues into the last con I discovered with WP Engine, their rates based on functions.
Pricing on Features and Usage
With WP Engine, you are generally paying for efficiency & not having to think excessive about upkeep, security & speed. If you take a look at WP Engine’s prices based upon the features you’re getting, you actually do not get a great deal.
And if you are the type who will think about your website’s health anyway (ie, keeping WordPress updated and usually logging in regularly), you’ll likely be paying for “management” that is unnecessary. Web Host Ethiopia
Many shared hosting servers can deal with the exact same traffic numbers as WP Engine and cost a fraction of the cost. My personal site (operating on a shared hosting strategy from HostGator with basic caching) managed more than 15,000 gos to in a 24 Hr duration when a post of mine went viral.
And if you are running a reliable VPS, you can certainly handle a lot more for much less.
They are fairly transparent about how they count sees, but it can still be rather a surprise for “small” site owners how rapidly they can get into the $290 monthly tier.
And as discussed earlier that does not even consist of a number of the features you don’t get with WP Engine’s plans. You can’t run any email from your servers. You have low limits on regional storage. Anything above the limitations requires extra expenses & technical implementation of Amazon cloud services.
And most notably for me, you are limited on your installs. If you have a couple of side tasks or low-traffic test websites, you have to factor those into the cost. You can’t utilize them to expand the cost of your strategy,specifically if you are hitting your visitor cap rather than your set up cap.
If you are planning to spend for hosting: ie, a server that will hold & serve up your website files, WP Engine is a pricey option, especially compared with other non-managed hosting choices.
Like any service, it’s not about what is best total, however what is finest for you based upon your goals, spending plan, resources & habits.
If you remain in what I consider WP Engine’s core markets, they provide a terrific service with a solid product. Their pricing is competitive in the Managed WordPress Hosting space, and they provide more functions than “WordPress hosting” plans from other hosting brand names. Their feature-set is unrivaled for savvy DIYers, WordPress website developers and/or high-traffic sites that do not wish to fret about hosting concerns.
If managed hosting is a fit for you, then go have a look at WP Engine’s plans here.
They do a 60-day money-back guarantee. So do a test install and see what you consider their backend. Make certain to talk w/ support & sales.
If you’re outgrowing your existing host & desire more liberty/ much better costs than WP Engine, check out InMotion Hosting’s VPS choice. I’ve valued their balance of instinctive backend & responsive customer service.
And lastly, if you are more confused than ever, go take my WordPress hosting test. I put all these aspects into an enjoyable, Buzzfeed-esque quiz to simplify things. Web Host Ethiopia