WP Engine: My Pros and Cons of WP Engine Hosting Web Host In Ethiopia
WP Engine is a Managed WordPress Hosting service based in Austin, TX. They were one of the (if not the) first companies to offer managed hosting services particularly for WordPress. Web Host In Ethiopia
While they have lots of competitors in both the general hosting and managed WordPress hosting verticals, they are still the market leader in many ways -and they have broad name recognition and advanced functions.
With the development of both self-hosted WordPress and site contractors, the hosting industry has actually become a super-confusing location.
I composed a whole post about WordPress Hosting vs. Web Hosting. However here’s the brief version: They all vary in services supplied. Some merely have WordPress-trained tech support. Some deal services such as server-side functions and staging for WordPress.
And after that there’s a different level of handled WordPress Hosting where you are not truly buying hosting per se, however rather services to keep your WordPress set up live. Essentially, a Managed WordPress Hosting service provides a menu of services tailored to WordPress at a greater price point, so that the website owner can focus less on speed + security and more on the website content + performance.
Every competitor in the Managed WordPress Hosting has a different offering. And there is no standardized “menu” of choices, but as an entire, they all take on conventional shared Linux hosting offerings and personalized WordPress hosting alternatives.
Either way, that’s the field where WP Engine plays. It’s confusing, yes, however it is essential to understand before making apples to oranges comparisons.
There are a great deal of WP Engine examines online, typically with user-generated evaluations based upon anecdotes and individual experience. That’s great but I take a various approach. This review will look at the pros + cons of WP Engine in the context of all web hosting alternatives to see who it is a “finest fit” for. Web Host In Ethiopia
I have actually utilized WP Engine for different projects given that 2012. I don’t use them for my primary sites right now (see conclusion), however I do have an existing customer on WP Engine who definitely likes them. Here’s my WP Engine evaluation structured as pros and cons.
Disclosure: I receive referral fees from any companies mentioned. All information & viewpoint is based on my experience as a paying customer or consultant to a paying customer.
Pros of WP Engine
To start, WP Engine does basically measure up to its pitch on its homepage where they promise “spectacular speed, effective security, and best-in-class customer service.” Here is their promotion pitch video:
They primarily target websites that are moving from other hosting companies (ie, customers dissatisfied with current hosting).
Here are some of the big advantages that I’ve seen as a customer & consultant to a customer. Web Host In Ethiopia
Speed and Performance
There are a lot of variables that go into site speed, but the general rule is that the more intricate your website is, the more intricate the options to speed become.
Out of the box, WordPress is relatively lean and quick. If you are running a mainly text site with a couple of fundamental plugins and a few small images, you’ll be fine with an affordable shared hosting plan from somebody like InMotion, HostGator or Bluehost.
However couple of site owners keep their WordPress set up lean. There’s typically extra plugins, customized theme files, lots of images, widgets, advertisements, kinds and more.
All these features combined with decent levels of traffic can begin to decrease your WordPress install.
But a sluggish site doesn’t imply that you require a larger, much better server. It does mean that you need to get smarter about speed. Often it’s as easy as getting a more powerful server, but sometimes it’s more about caching specific resources in a certain order and optimizing your files. To puts it simply, it gets complex.
Imagine you are trying to transport a trailer with a pickup. Imagine your trailer keeps getting heavier. It’s pointless to keep grumbling that your truck is not huge enough when you might simply need to get rid of the emergency brake, install a turbocharger, refresh the transmission fluid and combine your load.
The point is that WordPress requires help to stay fast as you grow. There are plenty of services … but either you or a developer must implement them.
That’s where managed WordPress hosting comes in. WP Engine looks after (nearly) all speed concerns. They have actually personalized servers with incredibly aggressive caching and even more advanced “stack” than a common web host. They likewise have trained support who will enter into your WordPress set up and determine the exact chokepoint to get your site moving. Web Host In Ethiopia
They don’t even permit caching plugins on their installs due to the fact that they have actually such a tailored caching setup.
The intriguing thing is that even unoptimized WordPress installs still do well on their platform because their platform does the additional work.
Here’s the speed test for one of my customers on WP Engine (who has a bloated theme, extra scripts, a lot of uncompressed images, among other things):
Note the Time To First Byte and the Start Render numbers. That determines how rapidly the server returned enough data to start filling the page.
It’s great to have that sort of speed right out of the box, and have it remain that method no matter how big or intricate the website gets.
*Note that the other point here is that if you are consumed about speed, you can get back at much better numbers with WP Engine than you may get with other services given that you are totally free to concentrate on speed factors that you can quickly manage like image compression, use of scripts, etc.
. The last observation on speed, WP Engine not just offers an integrated CDN, but they also offer global data centers in case your audience is primarily in Asia and/or Europe. Web Host In Ethiopia
If you are trying to get top speeds without messing with layered caching plugins ” the WP Engine does exactly that.
Customer Support Web Host In Ethiopia
Customer support has been a core part of WP Engine’s pitch because they were founded. After all, they are actually offering more of a service (ie, managed hosting) than an item (ie, hosting). It makes good sense for them to place a big focus on support.
Here’s a screenshot from one of my first contacts with support back in 2012:
Take a look at the response|reaction|action} time, that wasn’t an autoresponder either.
Now, the business has grown & changed a lot ever since. They went through a stretch where they were getting a great deal of criticism about over-promising on support.
That stated, the hard thing about consumer support is that so much of the judgment is anecdotal. Everybody has a story, however you never ever understand if the story is because they spoke with the one rockstar-vs-rookie having an awesome-vs-terrible day. Like I mention in every hosting review, the important part is to see if a business treats support as an investment or an expense.
I want to search for gain access to, systems, and understanding, all 3 require a financial investment of cash, time and competence.
Based on my current interactions and research, they are doing far better striking all 3 boxes. They preserve a variety of support channels (including phone for non-Basic strategies). They have a quickly, trackable ticketing system and are available everywhere on the website via chat.
Based upon their tutorial videos and extensive knowledgebase, they tick the knowledge box. Every support that I or my client has actually communicated with really knew the fine functions of WordPress and has actually had the ability to problem-solve on the fly.
The most excellent (yes, this is anecdotal, but still) experience was a three-way call in between my customer, myself and WP Engine during my client’s transition to HTTPS/ SSL. The rep was not just able to get on (and stay on) the phone, but he had the ability to expertly help us “flip the switch” rapidly in addition to looking after several issues (ie, uploading a non-HTTP sitemap and fixing insecure image links) within WordPress for us. Web Host In Ethiopia
I make certain that WP Engine still has support problems,especially because their customized platform puts a lot of pressure on quick, accessible support (as I’ll display in the disadvantages). However they appear to understand that support is core to their value and do make the needed financial investment.
WordPress now powers over a quarter of the entire Web. That suggests that it is a prime target for hackers & malware distributors.
However there is nothing naturally insecure about WordPress that is not a problem with all software application. WordPress has the upside of being open-source with a huge community releasing updates & screening vulnerabilities.
If you run your very own WordPress install, the security fundamentals are relatively straightforward:
- Keep your install & all your plugins updated
- Only install files from reputable creators
- Run a security plugin to lock down the most common brute force attacks
- Keep a backup for when things go wrong
* Aside, I utilize JetPack for the last two. It’s made by & powered by Automattic, the business arm of WordPress.
You’ll see that although security on WordPress is straightforward, the obligation is still on you to keep things secure. Much like having a deadbolt does nothing if you don’t lock it, keeping your site safe and secure is still eventually on you.
And like speed & efficiency, WP Engine basically takes all those best practices and does them for you. They run automated backups to keep whatever off-site & ready to roll back if something takes place. Because you technically have an “install” on their server (rather than an account), they take on a lot of security concerns globally on the server level.
WP Engine likewise works carefully with top security companies on code evaluations in addition to running their own group. They likewise make the guarantee that if you’re hacked, they take care of it for free.
I personally have never ever been hacked on my primary/ or secondary sites (knock on wood), however have actually assisted customers who have actually been. It’s frustrating, tiresome & an usually pricey situation (even if you are utilizing a service like Sucuri). Having a professional security group look after your WordPress install is a huge pro in my book. Web Host In Ethiopia
Pricing on Value
WP Engine is not cheap. Their Startup plan is $35/mo and includes a single set up and only as much as 25,000 visits each month.
For benchmarking, you can get an effective, reputable VPS (ie, your own not-shared server) for the very same cost from InMotion. And if you are simply starting out with a single domain, you can get a shared hosting strategy from Bluehost for just a couple dollars monthly.
Both which enable more storage & more gos to (ie, basically as lots of as you can handle) than WP Engine. I’ve run websites that have had 60k sees per month on a shared server. I’ve also run lots of little WordPress sites off a low expense shared hosting.
However I’ll cover that rates disadvantage in the cons of WP Engine, however here’s the thing.
For some site owners, if you break out WP Engine by total value & factor in your very own (or your designer’s) time, their prices is incredible.
Just running WordPress updates every month & QA’ing your installation can take around Thirty Minutes on a monthly basis. If your (or your dev’s) services are billed at $50 (or more)/ hour, then that’s WP Engine’s whole month-to-month cost right there.
If you lose any gos to due to downtime from a bad plugin update, then that might be WP Engine’s whole regular monthly cost right there.
If you do a hot-fix (ie, you don’t utilize a staging area) on your PHP code, and knock your website down … then that might be WP Engine’s entire month-to-month charge right there.
Losing visitors due to speed problems or downtime costs lost earnings.
In addition, premium security can cost about $16/month minimum. Not to discuss any individual or designer time fixing issues.
Basically, if your time is better designated far from technical problems, then WP Engine makes a lot of sense on worth. As a managed WordPress hosting service, that’s truly their thing. Hosting services are an investment instead of an expense.
And that sort of value-based prices segues into another pro for WP Engine, their focus on their core markets. Web Host In Ethiopia
Like I said at the start, WP Engine isn’t really for everyone. There are 3 types of customers that WP Engine seems to be a suitable for. For those 3 types of clients, WP Engine has a strong focus with a lot of tools & focus for each.
From their backend process, the very first consumer type seems to be WordPress developers and designers who wish to focus on development & style without handling hosting upkeep, and have customers who have some spending plan. The designer/dev constructs the site directly in WP Engine’s staging environment, launches the website, then hands the website over to their client.
The designer can assure their client that WP Engine deals with the hosting, security & speed. There’s little need for an ongoing fundamental site maintenance. For this market, WP Engine has interesting tools including staging, git push, website migration and transferable installs.
The second client type is the growing website owner who is annoyed at needing to handle technical development headaches. They’ve outgrown their shared hosting and have to transfer to a much better host.
They’re also developed enough that they have some spending plan for handled services. WP Engine has tools like the automated migration tool & customer support to make that process occur. The phone support is a crucial element, specifically having the ability to “just call WP Engine an have them repair it.”
The 3rd client type is a startup website owner that has the spending plan and desires a long-lasting platform that they can grow with. They are comfortable discovering WP Engine’s distinct backend and intend on introducing a near-complete site all at once.
They do not have any previous practices or customizeds brought over from previous hosts or websites. Once again, for this market, WP Engine has the scalable features, consumers, and support that they can make guarantees and provide support to win & keep this kind of consumer.
With these kinds of clients, WP Engine understands how & where they are originating from, many of the improvements they make are concentrated on these markets (ie, the Git push performance), instead of mass-market enhancements like knowledge-bases, intuitive backend, etc.
This benefit resembles WP Engine’s market focus, but it’s actually worth calling out in this evaluation revision. Web Host In Ethiopia
WP Engine excels not only on present functions but likewise on producing brand-new, cutting-edge hosting functions. Every variation of WordPress 4 has actually rolled out brand-new developer functions that WP Engine has actually been able to integrate.
Even general web advancement best practices have changed significantly given that I started observing the market *. WP Engine has actually created tools to match.
* I’m an SEO/ marketer by trade. I know adequate web development to integrate best practices into execution & jobs with developers.
Here’s a screenshot of WP Engine’s Git Push setup that has been around for more than 2 years.
Even for non-developers like me, WP Engine has one-click staging areas to allow even DIY siteowners to get away from “cowboy coding” into proper web development best practices.
There are too many other specifics here to name, but in general, WP Engine has a strength in rolling out new, useful hosting features.
Cons of WP Engine
Much like any service, WP Engine is not the best suitable for everybody. There are plenty of WP Engine complaints around the Web. Some are anecdotal. Some are embellishment (ie, SEOs grumbling about dev sites). And lots of are valid because they simply aren’t a fit for everyone. For all their awesomeness in some locations, they have some cons which keep them from being a good fit for some customers. I don’t utilize them for this site due to the fact that I do not need much of their functions and I’m comfortable “putting pieces together” w/ my InMotion VPS setup. Web Host In Ethiopia
All that said, here are a few of the bigger image downsides of utilizing WP Engine.
Initial and Ongoing Complexity
To attain the speed, security, and scale they assure, WP Engine does things differently. Which distinction can be rather made complex– specifically if you have simply sufficient experience with hosting environments to be unsafe.
Their backend setup has actually improved. It’s cleaner, however it’s still custom. It’s absolutely nothing like a standard cPanel hosting backend. Unlike lots of hosting business, they also don’t offer DNS nameservers.
Even if all the features are there, the unique backend can lead to some developers making mistakes varying from annoying redirect loops to replicate content issues to leaving the dev site open up to the general public or merely not enabling the features you’re buying.
If it weren’t for amazing support, I believe they ‘d lose more novice consumers than they currently do.
Like numerous custom platforms, it makes sense once you get over the learning curve. But WP Engine’s onboarding is really developer-focused & stays so exception-focused that they never explain best practice for the basic user. Web Host In Ethiopia
Here is their video on pushing your site live –
I have actually set up my share of sites from platforms to custom-made hosts to cPanel hosting sites, but I had to watch that video several times to make sure I was pointing the right A record/ CNAME to the right IP address.
Once again, if you remain in WP Engine’s core markets, the custom backend isn’t going to be a substantial offer (once you surpass the learning curve). However for the majority of, you’ll likely get to learn first hand about WP Engine’s support group.
But here’s the important things.
WP Engine never actually stops being wacky and complex. In their knowledgebase, they have a huge selection of site checklists to help repair all sorts of concerns.
And ” if you did not setup your DNS exactly how they’ve recommended ” your site could go down at any time.
Again– they have reasons that they do all this. And most of the times, support will simply look after it all.
But, you still do not get to set & forget your website. Sure, you do not technically do not need to enter into the weeds of a server panel. In many hosting cases (ie, a managed VPS), you don’t need to do it anyway, and when you do, the knobs and buttons recognize. Web Host In Ethiopia
WP Engine’s exclusive setup cuts both methods regards to lowering & increasing intricacy.
This con is likewise related to WP Engine’s special setup. In order to run their architecture along with possible, all the installs on their platform need to be somewhat consistent.
They have to have foreseeable plugins; foreseeable visitor patterns; foreseeable use cases. Every hosting business has guidelines (or very genuine physical limitations), but WP Engine goes a bit additional to define what you can and cannot have on your WordPress install in addition to tiered overage pricing to prevent seasonal traffic spikes and local storage usage.
They do prohibit specific plugins & admin habits for good factors, however those bans limit adaptability and experimentation if your website might handle it.
For example, Yet Another Associated Post Plugin is a typical plugin. It’s resource extensive, however on smaller sized sites, it gets the job done well. It’s not enabled on WP Engine. That’s not good or bad necessarily. However it does make WP Engine less flexible and open to experimentation compared with running a shared or VPS server.
The way their pricing is structured permits less versatility too. It’s a positive that they will deal with all the traffic you can send, however it’s also pricey to pay based on a variety of gos to.
If you are running a big launch; are a seasonal organisation; or simply wish to drive a rise of traffic to your site, you’ll have to factor additional hosting bills into the mix. That puts a cap on how flexible you wish to be with your marketing.
If you are running a lean cached site on a VPS server, you can handle a lot more traffic than WP Engine would allow on an Individual or Service. And this point goes further if your website needs many plugins for full functionality.
The exact same opts for storage. With WP Engine, you are spending for performance, not for storage. So if you are looking to use a server for media storage … that use case is out.
Furthermore, you cannot truly do automated e-mail marketing campaigns from WP Engine. This was something that my client got required & wound up needing to do an agonizing migration to another e-mail provider mid-campaign.
Either way, that point segues into the last con I discovered with WP Engine, their pricing based on functions.
Pricing on Features and Usage
With WP Engine, you are generally spending for performance & not needing to believe too much about upkeep, security & speed. If you take a look at WP Engine’s prices based on the functions you’re getting, you really do not get a lot.
And if you are the type who will consider your website’s health anyhow (ie, keeping WordPress updated and normally visiting often), you’ll likely be spending for “management” that is superfluous. Web Host In Ethiopia
Lots of shared hosting servers can handle the same traffic numbers as WP Engine and cost a portion of the cost. My individual site (operating on a shared hosting strategy from HostGator with fundamental caching) dealt with more than 15,000 gos to in a 24 Hr duration when a post of mine went viral.
And if you are running a trusted VPS, you can definitely manage a lot more for much less.
They are relatively transparent about how they count check outs, but it can still be quite a surprise for “little” site owners how quickly they can enter into the $290 monthly tier.
And as mentioned previously that does not even include much of the features you don’t get with WP Engine’s plans. You cannot run any email from your servers. You have low limitations on local storage. Anything above the limits needs extra expenses & technical implementation of Amazon cloud services.
And most notably for me, you are restricted on your installs. If you have a couple of side projects or low-traffic test sites, you need to factor those into the cost. You cannot utilize them to spread out the cost of your plan,specifically if you are striking your visitor cap instead of your install cap.
If you are planning to pay for hosting: ie, a server that will hold & provide your website files, WP Engine is an expensive choice, especially compared to other non-managed hosting options.
Like any service, it’s not about what is finest general, however exactly what is finest for you based upon your goals, budget, resources & practices.
If you remain in exactly what I consider WP Engine’s core markets, they provide a fantastic service with a solid item. Their prices is competitive in the Managed WordPress Hosting area, and they provide more functions than “WordPress hosting” strategies from other hosting brand names. Their feature-set is unequaled for smart DIYers, WordPress website developers and/or high-traffic websites that do not want to worry about hosting issues.
If handled hosting is a fit for you, then go have a look at WP Engine’s strategies here.
They do a 60-day money-back warranty. So do a test install and see what you think of their backend. Be sure to talk w/ support & sales.
If you’re outgrowing your present host & desire more freedom/ better costs than WP Engine, check out InMotion Hosting’s VPS choice. I have actually appreciated their balance of instinctive backend & responsive customer care.
And lastly, if you are more baffled than ever, go take my WordPress hosting test. I put all these factors into a fun, Buzzfeed-esque quiz to simplify things. Web Host In Ethiopia